Our doctors & staff are dedicated to providing comprehensive, personalized eye care for all ages!
By combining medical expertise and advanced technology our all-inclusive eye care includes eye health & vision exams, diagnosis & treatment of eye conditions and emergencies, LASIK pre & post-operative care, referrals for eye disease & surgery, and more.
Our full-service optical departments have knowledgeable staff ready to help with adjustments, repairs, frame selection, and will help you decide on the best lens technology available to fit your lifestyle and budget.
We have been “Keeping Sight of What’s Important” in our North-Central Wisconsin communities since 1973.
Healthview Eye Care Center provides the highest quality, compassionate optometry to ensure you and your family are healthy and happy. Meet our caring and compassionate team committed to providing exceptional eye care for your family.
Dr. Julie Thums is a small town farm girl from northern Illinois, where she was active in athletics and student associations at Ashton High School. Dr. Thums attended Augustana College in Rock Island, IL where she earned her B.A. in Pre-Med & Biology and found her love for optometry while working off campus at an eye clinic.
Dr. Betsy (Berends) Meinel was born and raised in Medford and attended the Medford Area Public Schools. Her undergraduate studies were done at the University of Wisconsin-LaCrosse, and she then attended the Illinois College of Optometry where she received her Doctorate of Optometry degree, graduating Magna Cum Laude. In addition to providing comprehensive eye care to patients of all ages, Dr. Meinel has a special interest in pediatrics, myopia control and contact lenses.
Dr. Mathew Mergenthaler was born and raised near La Crosse, WI. He completed his Bachelor of Science in Biology at the University of Wisconsin-Eau Claire and attended the Illinois College of Optometry where he received his Doctorate of Optometry graduating with clinical distinction.
Dr. Breanna Hoffmann (Ruesch), a native of Medford, attended the University of Wisconsin – La Crosse where she graduated with a major in Chemistry and a minor in Mathematics. She went on to receive her Doctorate of Optometry degree from The Ohio State University College of Optometry where she graduated with honors.
Classic, Contemporary, Designer & Value – we have a vast array of frames to fit any style & budget.
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"I love my glasses, they’re more than comfortable, I don’t even know I have them on! Thank you HealthView Eye Care Centers for your great selection and value in frames."
Elsie C.
Patient
"I’ve been wanting Lasik for 3 years . Everything went so seamless! I couldn’t believe how fast it was and how I was able to see right away. I had such a great experience, and now see 20/20!"
Alicia J.
Patient
"Kudos to the HealthView Eye Care Center for exceeding my expectations again!"
Kris K.
Patient
"A patient for 40 years plus! The care and concern of their knowledgeable and professional team is real! Friendly staff makes you feel like family."
Mary Glenn R.
Patient
"We have been trusting HealthView Eye Care Center Colby with our vision needs for over 15 years. We have only positive comments to share and because of that have recommended HealthView Eye Care Center to our family and friends."
Ron & Diane T.
Patients
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I always felt prescription sunglasses were a luxury I didn't need but after thoughtful consideration I agreed to a pair as a "to me from me" present.
I have to admit that purchase was the best glasses investment I ever made.
"Carol E.
Patient
"Hands down I recommend HealthView to anyone and everyone as they've proven to be accommodating, caring, knowledgeable, and simply fun to be around."
Robin B.
Patient